I can’t say it’s bad but it’s definitely different. I mainly drink espresso-based milk drinks and this one’s completely unusable for them. The fruit aroma is far too strong. I’ll still have to try it cold brew though.
When I opened the package I initially thought it was flavoured as the smell was so strong. Again, it’s not bad but the description needs to be clearer to explain that it’s not a replacement for your usual espresso beans.