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Owning a cafe is more than just serving great coffee (although that is a very important aspect, especially in a coffee loving nation like Australia) —it's about building a successful business that thrives in the long run. In a highly competitive industry, it's essential to understand the key factors that contribute to growth and cafe profitability. Today, we'll explore the fundamental cafe growth strategies that can help you build a successful business that stands out from the crowd and attracts a loyal customer base.  1. Create an Inviting Atmosphere The atmosphere of your cafe plays a pivotal role in attracting and retaining customers. Take...

If you're like many people, your day doesn't really start until you've had your first cup of coffee. But did you know that coffee isn't just a tasty way to perk up in the morning? It's also packed with health and beauty benefits that can make you look and feel amazing. Today, we'll explore the many ways that coffee can improve your skin and overall health. And to help us delve deeper into this topic, we've teamed up with Rubi Fresh, a skincare brand with a focus on health & wellbeing and a popular coffee seed eye gel. So, grab...

The Wood Roaster won 2 silvers and a bronze award at the Melbourne Royal 2022 Australian International Coffee Awards.

Watch out for a bold new look with the same unique flavour 👀 Introducing the new packaging for our 1kg blends. This new look will soon be rolling out on The Wood Roaster website and at our cafe partners. We decided to go for a new look that is clean & bold to represent our unique brand of wood roasted specialty coffee. Let us know what you think of this new look?