News — coffee freshness

  Coffee lovers often seek the freshest beans, but did you know that "fresh" doesn't always mean "at its best"? At The Wood Roaster, we’re passionate about ensuring every cup of coffee you brew tastes incredible. That’s why we want to share the science and timing behind coffee freshness and how to get the most out of your beans. What Happens After Roasting? When coffee beans are roasted, they undergo a dramatic transformation. Roasting causes chemical reactions within the beans, creating the complex flavours and aromas we all love. However, this process also traps carbon dioxide (CO2) within the beans,...